“Better to remain silent and be thought a fool than to speak and remove all doubt.”
So said Abraham Lincoln. Or was it Mark Twain? Actually, it could have been Churchill. Perhaps.
Whoever it was had no understanding of how vitally important it is for modern businesses to communicate well. One thing you can guarantee is that if you remain silent, your competitors won’t, and there’s absolutely no point being the best in the world at what you do if people who should be your customers have no idea that you exist or no understanding of what makes your business, products or services better than everybody else’s.
So, Abe/Mark/Winston/whoever you are, great, amusing meme, but out here in the cut throat 21st century real world of brutally competitive business, you couldn’t be more wrong. You can’t afford to be silent, if you don’t speak up you’ll be the world’s best kept secret and really you deserve better than that.
Words matter. Understanding how to use the right words to resonate with the right people, communicating the benefits of your business, products or services in language that won’t just get you noticed but will influence those people to reach for their browser, phone or wallet is a masterful combination of art and science.
It’s what we specialise in. We create brilliant content for businesses of all shapes and sizes. We write web content, media news and features, advertising copy, speeches, presentations, brochures, mailshots, letters and emails. We work with outstanding partners who design things, photograph things and organise things, and we are well used to working with in house teams or other consultants, but we stick to what we are good at, the bit we think is the most vital component of any communication, the words.
Give us a call to talk about how we can help you, we love to talk as much as we love to write. Contact Malcolm Cupis telephone +44 (0)1380 871522 or email malcolm@techspeak.media